Selling in A Crisis

Selling in A Crisis


We are facing unprecedented times, but that doesn’t mean we can’t learn from past crises and downturns and adapt them to our current situation. Join TRICOM and Tallann Resources for our April Industry Insider webinar. In this session, we’ll discuss the following:

  •     What your competitors are doing right now and how to take advantage of their mistakes
  •     How to craft and deliver the appropriate messaging that resonates with prospects and clients
  •     Where the areas of opportunity are in today’s economy
  •     How to get your clients to restart stalled or on hold job orders
  •     The most critical activities you can be focused on today to position yourself for the rebound

By the end of this session, you’ll be prepared to sell in a crisis and know how to ready your staffing business for the economic recovery.

About the presenter:

With a career spanning over 25 years, Tom Erb has established himself as one of the recruiting profession’s top subject matter experts. As an executive for two of the largest staffing and recruiting companies, Tom worked with some of the most recognizable and well-respected companies in the world to help optimize their workforce strategy. As a consultant, trainer, and speaker, Tom has helped hundreds of organizations create and execute sales and recruiting strategies.

Tom is one of the most highly sought-after national speakers in recruiting, presenting to a variety of organizations including the American Staffing Association, National Association of Personnel Services, TechServe Alliance, Ohio HR Conference, New York Staffing Association, Capital Area Staffing Association, Midwest Staffing Conference, New England Association of Personnel Services, and dozens of others.

A variety of national and regional media outlets including The Wall Street Journal,, Columbus CEO, and multiple city business journals have interviewed Tom. Tom currently writes the monthly Recruiting Today column for ASA’s Staffing Success magazine. HR Examiner named Tom one of the Top 25 Online Influencers in Staffing.
Tom is a former president of the Ohio Staffing and Search Association and the Human Resources Association of Central Ohio. He currently is chairman-elect of the board for the National Association of Personnel Services (NAPS) and as past chairman of ASA’s Professional-Managerial Section Council.  Tom is a Certified Staffing Professional (CSP). 

About Tallann Resources:

Tallann Resources provides consulting, training, and coaching services to the staffing and recruiting industry, as well as workforce strategy, sales and recruitment consulting to organizations of all sizes. Their service offerings include:

  •     Strategic Planning
  •     Sales Structure Development, including Quota and Commission Plans
  •     Sales and Marketing Strategy Development, Implementation, and Execution
  •     Recruitment Strategy
  •     Operational Analysis
  •     Sales and Recruitment Training and Coaching

With extensive experience in the flexible staffing, managed service, and recruiting industries, Tallann Resources brings a broad and unique base of knowledge and creativity to the staffing industry. 


As an administrative and financial solutions provider to the staffing and consulting industry, it is our philosophy to be an active member in the staffing industry by staying abreast of the ever-changing market place. For that reason, TRICOM was pleased to launch the Industry Insider webinar series designed to share our expert knowledge and resources with our fellow staffing industry colleagues. One of our core values is to build relationships and become a leading resource to staffing and consulting firms nationwide.