
It’s been said that when times get tough, you find out who your true friends are. They’re the ones that stick by you and do what they can to see you through. You quickly learn whom you can rely on, and who’s just in it for convenience or selfish reasons of their own.
The same can be said in business.
While business isn’t about making friends, it is about forming lasting partnerships. And if this recession has taught us anything, it’s brought to the forefront the value of relationships.
The staffing industry has faced its own unique challenges during these tough times. The tightening credit market has hit some companies especially hard. But it’s also had an unexpected (and I think also a positive) outcome.
As I speak with staffing company owners across the country, they’re consistently telling me the same thing: as they discover who their true partners are, they’re beginning to place a higher value on service and relationships.
This is especially true of their financial relationships with funding providers. A cheap daily rate isn’t necessarily the best solution anymore—especially when a price comes with hidden fees, poor (or nonexistent) service and restrictive guidelines.
Instead, we’re hearing that these five considerations are becoming increasingly important as we begin to come out of the recession:
1. Honesty about true costs.
A low daily rate may make you feel like you’ve won the lottery, but buyers beware: there are often incremental fees that can greatly inflate your true costs. Additional costs that can quickly add up include items such as clearance delays, fund transfer fees, overnight fees, credit reporting fees, UCC fees, document fees and administrative fees. Bank lines of credit come with their own unique set of fees including: line usage fees, loan fees, line of credit increase fees, lock box fees and initial application costs. A true partner is upfront about your complete funding costs. They won’t just waive a low rate in front of you, while burying additional fees in the small print of the contract.
2. Open dialogue.
“I want to feel like I’m being heard.” I hear this time and again from staffing company owners who are frustrated with the lack of open dialogue with their current funding providers. Isn’t communication at the core of any good relationship? It should be. A company that recognizes this and puts an emphasis on open, honest dialogue with their clients is one that’s focused on building a partnership, not just selling a product or service. They correct errors quickly and put measures in place to ensure they don’t happen again. They respond to you in a timely manner and speak directly to your comments or questions. Clients want to be treated like people—not like formulas, statistics or accounts.
3. Reaction time.
The recession has brought new caution and deliberation to business decisions. While being prudent can be a good thing, being just plain slow to react when your staffing company has an immediate need can be devastating. If your funding provider is reducing your line of credit when now is the time for an increase, it can mean the difference between landing a new, profitable customer, and seeing opportunities pass you by. This can impact your day to day operations as well. Do they return phone calls? Do they have the information you need when you ask for it? A true partner understands these needs and works to meet your time frame, not theirs.
4. Industry knowledge.
The staffing industry has unique characteristics that make its needs different from that of other industries. Staffing is typically one of the first industries to feel changes in the economy. So as the economy begins to pick up, staffing is already ahead of the curve. But, if you’re working with a funding provider that’s not familiar with the staffing industry, their lending guidelines are probably still stuck in the here and now—meaning it can be harder to receive the flexible funding options you need to grow.
When you work with a financial partner who is not familiar with the staffing industry, they also lack the knowledge to act as a trusted resource. Can they help you make strategic business decisions? Or do they try to place you in one of their “boxed” solutions that may or may not fit your particular needs?
5. Relationships.
Do you feel like you’re just another loan on the books, or do you have a true financial partner who acts like a partner? Do they look out for what’s best for you? Do you feel like they really “have your back”? This is what relationships are about. Sometimes this trust can take some time to develop. In other instances, the relationship “clicks” more quickly. This level of dedication is usually felt throughout the ranks of the company—from the person who answers the phone, to the team that processes your payroll. When times get tough, it’s these relationships that become important and help you get through.
The recession presented new challenges that tested not only every staffing company, but each of their business relationships, as well. Many staffing company owners discovered who their true partners are, which has created a renewed focus on service and relationships. In the end, this can only help to make the staffing industry better.


y once in a while as I speak with staffing company owners, I’ll meet someone who doesn’t use any source of outside payroll funding assistance. 

